A Small Price to Pay for Salvation
Following the release of the film, people began posting screenshots of the moment online, using the image as a reaction image to various captions about sacrifice. One of the earliest examples was posted on July 9th, 2018 by Redditor electric_ocelots who used it as the reaction to thread title “When you post ༼ つ ◕_ ◕ ༽つ GIVE BAN ༼ つ ◕_ ◕ ༽つ on every post in r/thanosdidnothingwrong in hopes of getting banned” (shown below, left).
Several months later, on January 11th, 2019, Redditor deathbird37 used it as the reaction to the caption “When Leon is in the shop for 40$” in the /r/Brawlstars subreddit. In about five months, the post received more than 470 points (97% upvoted) and 30 comments (shown below, center).
On May 16th, Redditor tjf314 posted the meme in the /r/memes subreddit with a joke about the video game Fortnite. Within four days, the post received more than 43,000 points (93% upvoted) and 470 comments (shown below, right).